What Should You Be Sharing on LinkedIn?
- Tammie Ballis
- Dec 8, 2024
- 2 min read
Updated: Jan 2
LinkedIn is a professional social media platform that allows you to build a positive digital footprint while networking with peers, recruiters, and potential employers. Used effectively, it’s a powerful tool for advancing your career. But there’s a fine line between making a good impression and doing the opposite. Here’s how to make LinkedIn work for you:
What to Share:
Job Opportunities: Post about roles you’re hiring for or job openings you’ve come across that might help others.
Work Achievements: Highlight your professional milestones, promotions, or successful projects.
Professional Insights: Share articles or thoughts on work-related topics, industry trends, or innovations that interest you.
Networking Efforts: Celebrate connections, thank mentors, or express gratitude for professional opportunities.
Skills and Learning: Talk about courses you’ve completed, certifications you’ve earned, or events you’ve attended.
What to Avoid:
Complaints and Negativity: Avoid public rants about employers, recruitment processes, or failed interviews. These posts often reflect poorly on you rather than the person or company you’re criticising. Serial complaining makes you look unprofessional, difficult to work with, and may deter potential employers.
Unprofessional Content: LinkedIn isn’t Facebook or Twitter. Keep posts focused on work, career growth, and networking. Your tone should remain respectful and professional.
Why It Matters:
Remember, LinkedIn is often the first place potential employers or recruiters look when considering your application. A poorly judged post could cost you an opportunity. It’s essential to project a professional image that aligns with the roles you’re seeking.
If you need to vent about workplace challenges or frustrations, save it for a private conversation with a trusted confidant, therapist, or mental health hotline. LinkedIn should showcase your best self, not your grievances.

The Bottom Line:
LinkedIn is your professional storefront. Use it to build your network, share your expertise, and engage positively with others in your industry. Keep it professional, and you’ll enhance your reputation and open doors to new opportunities.