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What Should You Include in Your Cover Letter?

Writer's picture: Tammie BallisTammie Ballis

Updated: Jan 2

Ah, the dreaded cover letter. Some employers swear by them, while most applicants would rather skip the task altogether. Love them or hate them, cover letters can make a difference in landing the job, if done right.


Here’s how to write a cover letter that stands out for all the right reasons.


Do You Even Need a Cover Letter?

First, check the job ad. If it doesn’t specifically ask for one, skip it. No need to overcomplicate the application process. But if a cover letter is required, here’s what you need to include:


Key Elements to Include in Your Cover Letter:

  1. Make It Personal: Address the letter to the correct person and company. Nothing screams “lazy” louder than a generic "To Whom It May Concern."

  2. Why You’re Applying: Share your motivation for applying for the role and why this particular company resonates with you.

  3. How You Add Value: Highlight how your skills and experiences align with the role. Don’t rehash your resume—focus on what you can bring to the company.

  4. Key Achievements: Include one or two impressive accomplishments that are relevant to the role. This is your chance to show what makes you stand out.

  5. Show Alignment with Their Values: Demonstrate you’ve done your homework by referencing one or two of the company’s core values. It shows you care and understand their mission.


A Word on Customisation:

Customisation is critical. Avoid the common mistake of copying and pasting from another application without updating the details. Sending a cover letter addressed to the wrong company or person is a sure-fire way to end up in the “no” pile.


Using AI? Be Smart About It.

AI tools can help streamline your writing process, but don’t rely on them entirely. A generic, robotic-sounding cover letter suggests you can’t write one yourself or don’t understand how to use AI effectively. Always add your voice and personal touch.


The Bottom Line:

Your cover letter is an opportunity to make a strong impression. Don’t waste it with generic content or sloppy errors. Keep it concise, engaging, and tailored to the job, and you’ll stand a much better chance of catching the employer’s attention.

Happy writing!




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